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A/B Test - Experiments

An A/B test allows you to compare different versions and see which variation is the most successful. A/B testing is also known as experiments or split tests. In an A/B test, you show two or more different variations to your users (visitors) and the variation with the best performance wins. When a user joins the experiment, a variation will be chosen randomly and the user will see this variation on all subsequent visits. Experiencing in this way allows enable you to make data-driven decisions that maximize your success.

This section contains the following developer guides that will help you run experiments:

  • Sites (JavaScript): Run experiments on your website in the browser. Follow the site implementation guide when using the MVMCloud Analytics JavaScript Tracker on your site;
  • Campaigns and E-mail Marketing: Track how different campaigns affect browsing behavior on your website by following the campaign implementation guide.