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Advertising Conversion Export

“Half the money I spend on advertising is wasted, the problem is I don't know which half. Here's the famous quote from John Wanamaker (1838-1922) and It's still very true today. If you spend money on ads, you need to know how successful each of your paid ads is and whether you get a return on your investment.

Obtaining information about your ads often requires you to embed third-party ad networks on your website and send them the information whenever a conversion occurs. Because integrating an advertising network tracking/conversion pixel in this manner generally does not meet the privacy and security requirements. You can now use MVMCloud Analytics's advertising conversion export feature. That way, you no longer need to place tracking code from these third-party ad networks on your website.

With MVMCloud Analytics's conversion export feature, you automatically allow MVMCloud Analytics to generate a so-called CSV export, which can be used to import conversion data from MVMCloud Analytics back into Google Ads, Microsoft Advertising, or Yandex Ads.

Below you will find detailed steps on how to configure import/export for different advertising networks. For each advertising network you you need to configure the import on the network and the corresponding export in MVMCloud Analytics.

How to configure Google Ads

First, you need to decide which MVMCloud Analytics goals you want to export to Google Ads. These goals need to be set up in Google Ads as outbound click conversions.

Configure the conversions in Google Ads that should be imported

  1. Access your Google Ads account;
  2. Click on the “Tools and Settings” icon and choose “Measurement > Conversions”;
  3. For each conversion you would like to add;
  4. Click the blue plus icon to add a new conversion;
  5. Choose “Import”;
  6. Choose “Other data sources or CRMs” and select “Track click conversions”;
  7. Click “Continue”;
  8. Give the conversion a name. Note that you will need to enter this exact name below in the next section: when creating a conversion export in MVMCloud Analytics, you will copy the same name into the Meta field > Alternative name in export field);
  9. Depending on your needs, choose a setting for “Amount”, “Count” and define the attribution settings;
  10. If this is the first offline conversion you have created, you may be asked to select the “Method for measuring offline conversions” – in this step select “Google Click Identifiers”.

Once these conversions are configured, you can configure conversion export in MVMCloud Analytics.

Configure a conversion export in MVMCloud Analytics

  1. Go to Administration > Sites > Conversion Exports;
  2. Check that the correct site is selected in the site selector;
  3. Click on “Create new conversion export”;
  4. Configure the export according to your requirements;
  5. For “Number of days to export”:
  6. If you want to import to Google Ads daily, we recommend using 3 days;
  7. For a weekly import, 9 days are recommended;
  8. Note: Google Ads will automatically ignore conversions imported twice due to overlapping days, but this way you can be sure that no conversions will be lost if the import doesn't work correctly one day.
  9. You can configure “Additional Segment” to return only conversions corresponding to a specific campaign group or media or campaign source. (or any other custom segment);
  10. Next to “Goal” under “Alias name on export”, you must set the goal name exactly as configured in Google Ads previously (see the steps in the section above on how to set up a conversion action in Google Ads);
  11. After the export has been saved, go to the overview and click the icon to see the download link.

Export conversion Export conversion

This unique download link can now be used to set up conversion import in Google Ads.

Configure conversion import

  1. Access your Google Ads account;
  2. Click on the “Tools and Settings” icon and choose “Measurement > Conversions”;
  3. Click on “Uploads” and then on “Appointments”;
  4. Click the blue plus icon to add a new scheduled upload;
  5. Choose “HTTPS” as the source and paste the direct download link of the conversion export that you configured in MVMCloud Analytics;
  6. Choose the frequency based on your configuration when exporting MVMCloud Analytics;
  7. Click "Save and Preview"

How to configure in Microsoft Advertising

First, you need to decide which MVMCloud Analytics goals you want to export to Microsoft Advertising. These goals need to be configured in Microsoft Advertising as offline conversions.

Set up offline conversion in Microsoft Advertising

  1. Access your Microsoft Advertising account;
  2. Create your conversion goal;
  3. Click on the “Tools” icon and choose “Conversion tracking > Conversion goals”;
  4. Click on the "Create conversion goal" button;
  5. Choose “offline” as the conversion to track and press the Next button;
  6. Select a goal category that best suits your conversion;
  7. Select the type of interaction as “Offline Conversions” and press the Next button;
  8. Give the goal a name (this name needs to be used in MVMCloud Analytics later, but does not need to match a goal name in MVMCloud Analytics);
  9. Choose an appropriate option for “Recipe”;
  10. Set the “Scope” of the goal with “Count”, “Conversion Window” and “Include in Conversion” as per your need and press save and Next button.

Once these conversions are configured, you can configure conversion export in MVMCloud Analytics.

Configure a conversion export in MVMCloud Analytics

  1. Go to Administration > Sites > Conversion Exports;
  2. Check that the correct site is selected in the site selector;
  3. Click on “Create new conversion export”;
  4. Configure the export according to your requirements;
  5. For “Number of days to export”:
  6. If you want to import into Microsoft Advertising daily, we recommend using 3 days;
  7. For a weekly import, 9 days are recommended;
  8. Note: Microsoft Advertising will automatically ignore conversions imported twice due to overlapping days, but this way you can be sure that no conversions will be lost if the import doesn't work correctly one day;
  9. Verify that the goal names you configured exactly match those configured in Microsoft Advertising before;
  10. After the export has been saved, go to the overview and click the icon to see the download link.

This unique download link can now be used to set up offline conversion in Microsoft Advertising.

Export conversion Export conversion

Configure offline conversion

  1. Access your Microsoft Advertising account;
  2. Click on the “Tools” icon and choose “Conversion tracking > Offline conversions”;
  3. Click on “Appointments”;
  4. Click the blue plus icon to add a new scheduled upload;
  5. Paste the direct download link of the conversion export you configured in MVMCloud Analytics;
  6. Choose the upload frequency (daily should be enough, but you can define it according to your needs);
  7. Set the time zone, it must be the same as you defined for the measurable in MVMCloud Analytics;
  8. Click "Save and Preview"

How to configure in Yandex Ads

First, you need to decide which MVMCloud Analytics goals you want to export to Yandex Ads. These goals need to be set up in Yandex Ads as offline conversions.

Configure the conversions in Yandex Ads that should be imported

  1. Access your Yandex Metrica account;
  2. Click on “Add label”;
  3. Specify the tag name, website address and time zone;
  4. Click on “Create Tag”;
  5. Scroll down and click on “set goals”;
  6. Click on “Add goal”;
  7. Give the goal a name (this name needs to be used in MVMCloud Analytics later, but does not need to match a goal name in MVMCloud Analytics);
  8. Select the condition type as “Javascript event” and set the goal ID that matches the goal name mentioned in the above step (note that you can change the condition as per your need);
  9. Choose an appropriate option for “Recipe”;
  10. Click “Add goal”.

Enable offline conversion

After creating the tag and goal, you need to enable offline conversion for each tag.

  1. In the menu on the left, click on “Settings”;
  2. Select the "Upload data" tab;
  3. Click on “Enable offline conversion tracking”;
  4. The “offline conversion” upload option takes 1-2 days to appear after you enable offline conversion tracking;
  5. After 1-2 days, you will see a "Upload Offline Conversion" button under the "Upload tab" in the "Offline Conversion" section.

Configure a conversion export in MVMCloud Analytics

  1. Go to Administration > Sites > Conversion Exports;
  2. Check that the correct site is selected in the site selector;
  3. Click on “Create new conversion export”;
  4. Configure export according to your requirements;
  5. For “Number of days to export”:
  6. If you want to import to Yandex Ads daily, we recommend using 3 days;
  7. For a weekly import, 9 days would be recommended;
  8. Note: Yandex Ads will automatically ignore conversions imported twice due to overlapping days, but this way you can be sure that no conversions will be lost if the import doesn't work correctly one day.
  9. Make sure the goal names you set up exactly match those set up in Yandex Ads before;
  10. After the export has been saved, go to the overview and click the icon to see the download link.

Export conversion Export conversion

Configure offline conversion

Yandex Ads currently supports uploading offline conversions using 2 methods

  1. Through the website Yandex Metrica;
  2. Via API.

Note: MVMCloud Analytics only supports offline conversion upload via the Yandex Metrica website, which means you must upload conversions manually daily or in the time period that best suits your need.

  1. Access your Yandex Metrica account;;
  2. Click "Settings icon" created using the steps above;
  3. Click on the "Load data" tab;
  4. Click on the “Upload offline conversions” button in the “Offline conversions” section;
  5. Select “Binding type” as “yclid” and upload the downloaded file using the direct download link of the conversion export that you configured in MVMCloud Analytics;
  6. Click “Load data”.

How to configure Meta Ads (Facebook)

Exporting ad conversions to Facebook would be useful, but is not possible with MVMCloud Analytics's ad conversion export feature at this time.