Improve Your Website with Event Reports

Once you've collected some events on your website, it's time to start analyzing. There are a few different ways to do this. The first is to take a detailed look at each individual user's path through your website using the Segmented Visits Log.

The Segmented Visit Log

This feature is useful for getting really granular details about event findings. For example, if you want the people leave a comment on your website and set it up as an event. You can drill down into individual users and see what they were doing before leaving a comment so you can put more focus on it.

To review the Targeted Visit Log, go to the Events section of the MVMCloud Analytics interface and find the Specific event you are looking for. Hover over the event title and two icons should appear; the first is the Segmented Visit Log icon , which will allow you to view a visit log for each person who completed the event in question.

Clicking this icon will open a pop-up that shows session summary records for each person who completed the event, as well as how many actions were carried out and how long the visit lasted.

This type of data can help you build a picture of what inspires conversions and can provide a foundation for driving conversions. people in the process sooner. If you want to dig even deeper into a specific user, click View Visitor Profile. Depending on your site's configuration and the data captured, this may provide details about the user's previous sessions on the site.

Segmented event logs are especially valuable for analyzing important events with a low number of completions. You can really dig into each case to see how they got there and if there are any opportunities to improve the process.

Line Evolution

The Line Evolution view is an alternative method of reviewing event data that is useful for analyzing aggregate trends. This is a powerful feature when you don't want to drill down into specific instances and instead want a general sense of how a metric is evolving over time.

To start using this feature, go to the main Events section in your Dashboard menu Behavior >> Events. In the Events table, hover over the row for the event you are interested in. You should now see the Line Evolution icon .

Click on the Line Evolution icon to load a progress graph showing the number of event completions over time, divided by the time period defined in the MVMCloud Analytics panel.

A great example of when you might want to use this view is if you make a substantial change to the page where the event occurs. For example, a review submission – where you want to see if your change on a certain date led to more people submitting reviews the following month.

You can also use this feature retrospectively when you notice a drop in event completions to see when the trend started and try to deduce the that may have caused this. If you use MVMCloud Analytics's Notes feature in your reviews, which we recommend, they will appear in comment bubbles below the graph and can offer a clue to significant changes.

Alternative Event Views

While it's important to understand the absolute number of times an event occurred, it can be equally important to understand the context surrounding those visits. To do this, you can change the event data view in the Events section in your Dashboard menu Behavior >> Events by looking for the second green icon ( table icon by default) below the Events Table. When you click on it, you will see all the different visualization options available, including one to Display a table with performance metrics visitor engagement, in the image in English Display a table with Visitor engagement metrics.

Display a table with visitor engagement metrics

Selecting this option will add new columns for visit metrics to your events table. This can give you a quick understanding of how the number of event completions fits into the bigger picture. By default you will see the number of visits that lead to the conclusion of the event. If you hover over this data, you will also see this number as a percentage of total visits to your website.

This view also provides an Event Value column (Event Value in the image). The event value is the sum of all event values for each event type. Furthermore, you also You'll see an average, minimum, and maximum event value column for more context.

Insights

Insights is another event data visualization that can be useful for understanding trends on your website. Insights provides a quick list and simple of what has changed in terms of how many people are completing events on your website month over month or year over year. Within the Insights view, A table is shown summarizing the percentage increase or decrease of all events on your site.

You can access the Insights view by clicking the Insights icon (shown below).

Graphical displays

There are also several new charts you can use to display event data that you might find useful. These are; Vertical bar charts and Piecharts, which can be useful for analyzing event distribution, or tag clouds to see at a glance your most popular events by text size. In each of these views, if you hover over the titles, they will show the number of event completions.