Event Tracking
Event tracking adds context to the time people spend on the pages of your website or app. Whereas page view data tells you how many people are exposed to your website pages. With a little configuration, Events can go further and tell you what users do while they're there.
For example, 100 people might visit your home page for 20 minutes, but you won't necessarily know what they were doing at that time. Did they just step away from the screen and grab a coffee? Or spent some time watching a promotional video, which led them to start adding their details to a newsletter subscription form that they were unable to complete due to an error?
Each site is unique, so the specific events you want to track and the method will often vary. However, There are common website elements that make sense to track events. You can find a selection of use cases most popular and the types of questions they can answer below.