Form Analysis (Premium Feature)
Form analytics provides powerful insights into how your visitors interact with your forms. The feature adds many new segments, reports and widgets to your {{ no such element: mkdocs.config.defaults.MkDocsConfig object['mdoule_name'] }} that help you find the pain points in your forms. This allows you to optimize your forms and maximize their success.
What does Form Analysis do?
The feature tracks how your users interact with your online forms so you can optimize them based on real usage data and metrics. For example, how many times a form has been viewed, launched, submitted, and converted. It also provides information on how your users interact with each of the form fields. 50+ new form analytics metrics and reports will help you to discover which parts of your form cause problems for your leads and customers and which fields are unnecessary.
Managing your Forms
To access the “Manage Forms” screen, click on the Administration >> Sites >> Forms menu. By default, MVMCloud Analytics will automatically discover your online forms and create a new form in MVMCloud Analytics whenever it discovers one. No developer knowledge is required to configure any of these forms as MVMCloud Analytics does most of the work work automatically. Furthermore, the user interface always explains in detail what each step is about.
See below:
To create a form, click Create New Form in the bottom left corner. To edit a form, simply click on the edit icon next to the name of a previously created form. The screen will be displayed for you to enter the data to create the form:
After providing the information, click Create a new form to save the changes and create the form.
Combining your forms
The first section generally does not need to be changed as it is automatically configured by MVMCloud Analytics. He allows you to specify which of your online forms should be tracked in this form. You can do it defining criteria based on form names and form IDs. If you want, you can track many forms different in a form in MVMCloud Analytics. You can also leave these fields empty and track a form just by page URL or URL path.
Restricting tracking to certain pages
The next step usually doesn't need to be changed either. It allows you to optionally restrict tracking of a form just a few pages away. This is useful when you have the same form embedded on multiple pages, but want to only track the data on some of these pages.
Defining form conversions
This is the most important step in setting up your form. Here you can define when a form should be considered successfully concluded. A conversion occurs when the user successfully submits your form (e.g. to send a message your team, sign up as a customer, register for an event, or purchase an item). MVMCloud Analytics differentiates between form submissions and form conversions because users often need to submit a form multiple times before correcting all validation errors and completing the form.
Tracking your Online Forms
In most cases, MVMCloud Analytics automatically starts tracking how visitors interact with your forms on your website or web application.
Viewing Form Reports
Go to the MVMCloud Analytics main dashboard, in the left menu, click on Forms and select a form report of your choice.
Overview
The Overview report gives you an overview of all your form metrics and how they evolve over time. Quickly see if more people start interacting, submit and convert your forms. Find out if they spend more time filling out or if any other metrics change significantly and need further investigation.
The two most important metrics are generally the initial form rate and the form conversion rate. The initial fee of the form lets you know how many people start filling out the form after seeing it. The form's conversion rate allows you find out how many of those people who started filling out your form also completed it. Improving these two rates typically involves changes different and upcoming reports are optimized to let you discover what you need to change to become more successful.
Real-time reports
With real-time reporting, you always have an eye on what's happening right now. It shows how many form interactions have occurred in the last minutes and the last few hours. This is great for finding out which forms work best at the moment and allows you to make quick decisions based on current user behavior, for example, after deploying an update to your website, after changing forms, or after changing some content.
Form Reports in Menu
The MVMCloud Analytics adds a menu item to each of your forms. Select any form to get all detailed reports on this form. Each form page consists of different types of reports.
We created a form called Site Visits, see that MVMCloud Analytics added it to the menu as soon as it was created:
Page URL Report
A page URL report showing all important form metrics for each page where this form is embedded. This allows you to see if your users interact differently with the same form on different pages. This is also useful, e.g. when you have different versions of the same form, such as in an A/B test (experiment), or to see, for example, how your form performs newsletter on different pages.
The environment of a form can make a big difference in how many users start filling out your forms. When you have the same form across multiple pages, you may notice that some headers, words, images, or backgrounds work better than others. If a page outperforms other pages, you can find out why this is the case and possibly apply the same style or wording to your other pages to increase conversions.
Field Reports
The Form Analytics feature adds seven new field reports to show you everything about how your users interact with your form fields. See which fields cause your users to stop filling out a form (dropouts), how they enter a form, how much time they spend on each field, how often they fill in and correct a field, which fields are unnecessary, and more. You can see these fields at the bottom of the report page you created.
What each field means
Withdrawal fields
The drop-off report is essential to find out where you lose your visitors on a form. It shows which field a visitor focused or interacted last before abandoning the form. This can indicate why visitors didn't submit the form and where they stopped filling it out or where they had problems. Focusing on improving fields with high drop-off rates will directly result in an increase in form conversions.
Input fields
The input fields report shows which fields your users interact with first when they start filling out a form. If many users do not start with the first form field, consider rearranging the order of the fields on the form. This can decrease the time your visitors need to fill it out and increase the form launch rate, which should always be one of your goals. The more people start filling out your form, more people will complete it. Imagine that the first field on a form is a field that your visitors want to ignore or find ambiguous, so they might not even consider starting to fill out the form.
Field times
Time is really critical when it comes to filling out a form. In this report you will find out which fields your visitors spend the most time on, and where they hesitate the most. The more they need to fill in a field or the more they hesitate, the more likely they are to abandon the form.
Field size
Do your visitors need to type a lot? This can reduce conversion rates as it results in a lot of effort for your visitors. Especially on mobile devices, your visitors shouldn't need to type too much or they might abandon the form.
Most used fields
Find out which fields are used the most or least. For example, you can restructure your form based on this data and list the most used fields first, and the least used ones below. It also indicates whether some fields may be unnecessary and can be removed.
Most corrected fields
Find out where your visitors have the most trouble filling out the form. Perhaps different form fields would be better suited? Maybe you could pre-populate some values? Who knows, maybe the validation is too strict? Improving correction rates will directly lead to higher conversion rates.
The report shows about 20 metrics on cursor changes, reorientations, deletions (backspace), and more. As usual, When you hover over a metric, you will receive a tooltip that explains what the metric means and how the data is collected. Reducing corrections will directly result in higher conversion rates.
Unnecessary fields
Fields that are typically left blank can probably be removed, which will improve conversions. Fewer form fields will increase form startup and conversion rates because your visitors will need to put in less effort filling them out. Your users may leave some fields blank because they consider them ambiguous or irrelevant.
Applying Segmentation
You can apply any segmentation to form reports, allowing you to separate your visitors or personas into specific groups, multiplying the value you get from the information. For example, you might want to apply a segment and analyze form interactions for visitors who visited your website or mobile app for the first time versus returning visitors. Sometimes it can be interesting how visitors who converted a meta specific or bought something, the possibilities are endless. We really recommend taking advantage of segments to understand your different target groups even better.
The Form Analysis feature also adds many new segments to MVMCloud Analytics, allowing you to segment any report by visitors who interacted with your forms. For example, you can go to the Visitors >> Devices report and apply a form segment to see which devices were used more when they interacted with your forms. You can also combine segments to see, for example, how often your goals were converted when a visitor spent more than 10 seconds on a form, and submitted it at least 3 times.