Goal Conversion Tracking
The Goals feature in MVMCloud Analytics helps you track how your site is performing against business objectives. This includes goals like lead generation, online sales, and increased brand exposure.
Goals and Conversions
Objectives are potentially the most important part of your analytics tracking. Well-defined goals can help you understand things like the type of visitors who convert on your website goals, the marketing channels these come from visitors and why some visitors are not converting. Goals data can help you improve your site in areas of low performance so you can convert more visits into leads. They can also help you identify channels of most beneficial marketing to focus on.
On each website, there are specific actions that visitors take that contribute to the goals. These actions vary, but can be as simple as visiting a specific page or submitting an online form. Because these goals vary between sites, you You will need to configure them manually to collect useful data.