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How to Set Up Multi-Channel Conversion Attribution (Premium Feature)

If the plan you purchased includes this feature, you will also see a simple checkbox option on the goal update page. This premium feature collects more data on all contributing lead sources that led to the completion of your goal funnel. It can follow the users even if they leave your site and return through another channel.

Managing Multiple Assignment

The Multi-Attribution report can be found in the left menu under E-Commerce >> Multi-attribution and Goal >> Multi-attribution, as you can see in the figure below:

Multiple attribution

On this page, you can select the goal you want to see the channel attribution for. If your website or app has the eCommerce feature enabled, you will be able to see the channel attribution for eCommerce orders automatically by going to “ECommerce => Multi-Attribution”.

The report lets you select how many days before a conversion or purchase you want to attribute, and you can select several different attribution models to compare.

List of Multichannel Attribution Models

You can compare the following attribution models:

  1. Last interaction: full credit for a conversion goes to the last interaction;
  2. Last indirect: full credit for a conversion goes to the last interaction that was not a direct input;
  3. First interaction: full credit for a conversion goes to the first interaction;
  4. Linear: Credit for a conversion is shared equally across all interactions. If there are, for example, 5 visits, each channel/indicator receives 20% of the credit;
  5. Position-Based: First and last interactions receive 40% credit each. The remaining 20% of the credit is shared equally among all remaining interactions;
  6. Temporal degradation: Credit for a conversion is shared across all interactions where more recent interactions become more credit compared to interactions that happened longer ago.

You can also apply the segmentation to the attribution report.