What are Outlinks, Clicks or Unique Clicks?

The MVMCloud Analytics “Commitment > External Links” report shows the list of external URLs that were clicked by your visitors on your website pages. MVMCloud Analytics will track a click on an external link when the URL clicked is not the same as the domain of the website being tracked. For example, if the visitor clicks a link to “google.com” on your website “example.org”, this will be counted as an external link in the report. For each outlink, The MVMCloud Analytics will tell you the number of clicks and the number of unique clicks. Unique clicks are the number of unique visitors who clicked on a particular domain; for example, if the same visitor clicked 3 times on the same external link, this will be reported as 3 clicks and 1 single click. Note that MVMCloud Analytics is not able to trace Javascript from flash links. Only HTML links are crawled, for example:

<a href='http://linkedin.com'>LinkedIn Profile</a>

If you want to not track clicks on your subdomains as external links, for example if your site is “example.org/” and do not want to track external links to “news.example.org”, you can use the Javascript setDomains() function. Read more in the documentation.

Learn more about click tracking in general in the Javascript Tracking Client Guide.

To increase the accuracy of tracking external links, consider enabling the use of navigator.sendBeacon().