MVMCloud Analytics Tag Manager
MVMCloud Analytics Tag Manager allows you to manage and unify all your tracking and marketing tags. Tags are also known as snippets or pixels. These tags are usually JavaScript or HTML code and allow you integrate several features on your website with just a few clicks, for example:
- Analysis
- Conversion tracking
- Subscriptions to newsletters
- Quit pop-ups and surveys
- Remarketing
- Social widgets
- Affiliates
- Ads and more
This can be achieved using these main components:
- Tags - A tag is a snippet of code that can be run on your website. Most of the time a tag can be used to send data to third parties (e.g. tracking data) or to embed third party content on your website (e.g. social widgets or surveys);
- Triggers - Triggers allow you to define in which event a certain tag should be activated or blocked. For example, when a specific element was clicked or when a visitor reached a certain scroll position. Additionally, you can specify a filter to further narrow down whether a particular trigger should fire or not;
- Variables - A Variable allows you to basically use a dynamic value whose actual value will be resolved at the moment where the value is accessed, for example, this may depend on the current page URL, Referrer, Screen size or more;
- Versions and Publications - Versions let you save a copy of a container's current configuration so you can can roll back to a previous version of a container if necessary. You have the option of not publishing it yet, which will give other users the opportunity to see the changes you have made and provide their comments. It also makes error recovery easier and allows you to easily find all tags, triggers and variables previously implemented. Once you're happy with your current configuration, you can publish it.
- Container - When a new site is created in MVMCloud Analytics (most of the time a container equals a site), Tag Manager automatically preconfigures a container with a tracking code tag of MVMCloud Analytics for you.
Why do I need Tag Manager?
Because it makes your life easier when you want to modify any of these snippets on your website, as you no longer need a developer to make the necessary changes for you. Instead of waiting for someone else to make these changes and deploy it on your website, now you can easily make the necessary changes yourself.
It's also useful if you're embedding a lot of third-party snippets on your site and want to add structure and oversight all embedded snippets plus a convenient way to manage them.
The MVMCloud Analytics Tag Manager also ensures that all snippets are implemented correctly and loaded the right way for faster performance.