User Flow (Premium Feature)
With User Flow, you can discover which paths your visitors or users take on your website or application. Find out if your call to action actually works, find bugs, find the parts of your website or app where your users get confused, understand the conversion or purchase path of your visitors, discover high drop-offs on pages and much more. Based on this information, you can improve your website or app to increase your conversions and sales.
What does User Flow do?
It shows a visual representation of the most popular paths your users or visitors have taken on your website or app. He gives you a lot more information about your users, allowing you to analyze those paths and where they left the site. This helps you improve the your website and increase your conversion and sales rates. It also adds additional widgets to your MVMCloud Analytics that show how your users interact with your website or app.
User Flow Visualization
In the menu on the left of the main panel, click Behavior and then User flow. You'll see a preview of the most popular pages and the paths your users took in various steps.
In the top left corner you can adjust the report to show more or less detail and change the number of actions per interaction step.
Visualization allows you to explore data in several different ways. You can see a tabular list of all interactions by clicking under the “Interaction” heading or by clicking on a green node and selecting “Show details”. This way you can also find out which pages were grouped under “Others”. If you are interested in knowing how your users arrived at a certain page at a certain stage and where they went next, click on a green node and select “Explore Traffic”. This will show, for example, the flow of all visitors or users who visited a “Report List” page in interaction step 1, as shown in the image.
Visualization of the most popular paths and visitor engagement
To analyze more User Flow reports, click on the Top paths menu. You'll see which paths your users use most often.
“Overview” allows you to investigate visitor engagement, for example, after how many interactions your visitors drop off. When clicking on a line, you can see which pages they visited most frequently at a given engagement stage and where they went from there. The data in this overview report table is the same as the data displayed in the User Flow view, but there are times when it is more useful to explore it in tabular form.
Applying Segments
User flow becomes even more valuable when you apply segmentation. Learn, for example, how your visitors navigate through your website when they first enter, applying the “Visit type is new” segment. Learn how your visitors navigated your website that converted a goal by applying the “Visit converted a specific goal” segment. Or maybe you want to analyze and compare how Do the paths vary depending on a different country or referrer? You can apply any segment of MVMCloud Analytics to user flow reports.
To create a segment, click the All visits button and then Add new segment. Segmentation is a subset of your data, in this case website visits. See the image below how to add a new segment:
What analytics reports are provided by User Flow?
User Flow adds several new reports and widgets to MVMCloud Analytics:
- Reports allow you to view how your users navigate the website or application. Various options allow you to delve deeper into various reports from there;
- The Top paths report shows which paths were most used at all interaction stages;
- The Overview report allows you to explore the steps your users took in tabular form.
Additionally, popular MVMCloud Analytics features are supported:
- Apply segmentation: divide your user flow reports exactly the way you need;
- Scheduled email reports: receive your User Flow reports by email (in HTML or PDF) or send User Flow reports to your customers.
- All user flow widgets can be exported.
Does user flow work on URLs and page titles?
Yes, all visualizations and reports can be displayed for page URLs and page titles. This is useful when, for example, all your URLs are the same, but the page titles are different.